Why Telemarketing? Because every call is an opportunity to market you.
Our work complies with the Data Protection Act. It is now essential that before cold calling prospective customers a TPS check has been done on their telephone number. If not a fine of up to £5,000 can be imposed. There are 8 principles to comply with. We can either guide you through this process or we can organise your data cleansing for you.
We are Business to Business (B2B) Telemarketing specialists.
In order to maximise success with any marketing campaign it is essential you are working with the most up to date data available. Data cleansing is key to this, and can also make a cold lead warm. If you are new to the idea of Tele-marketing we achieve this in two ways:
Data validation - We simply call the companies on the list and validate the data we have been given with reception. There are certain criteria generally requested such as company name, address, and best point of contact. However, we can request whatever information is a priority for you, whether that also includes e-mail address or multiple contacts.
Data qualification - We go that bit further and speak with the named point of contact you wish to target in order to turn that cold lead into a warm one. This also ensures that when you are ready to roll out your marketing campaign it will be more keenly targeted.
Existing Customers:
We validate and qualify contacts so your records remain up to date, which can be an effective tool in driving your business even further.
“It is estimated 40% of people either change jobs or move desk every year - How current is your database?”
When was the last time you reviewed and validated the information you hold in your database?
Lapsed customers:
If you've let valued customers slip away, allow us to bring them back. We specialise in reactivating lost accounts, but we also work with you to identify those declining customers; and through products like Telecare we can help prevent them slipping away. Calling these accounts also identifies reasons why your customers may be starting to move their business elsewhere, giving you valuable insight and allowing you to make any changes necessary to keep them as your happy customers.
“If it costs between 3 and 30 times more to win a new customer than to sell to an existing one - What are you currently doing to retain your declining spend customers?”
Prospects
We identify prospective customers in order to increase your sales opportunities. We can identify who are the decision makers or buyers within the company, what projects are currently ongoing or upcoming, if other suppliers are in touch with the company and help to build a profile.
We can help you define your prospect profile, or work with you to identify a customer segment that you want to target. We either work with lists you provide or we can source lists for you.
